By Bryce Wellington IV
People often ask me how I did it—how I took an idea, some drive, and a few family resources, and built it into a $125 million company that’s redefining the way the world works. The answer is simple: mindset. That, and the ability to call my dad’s golfing partners when I needed my first $3.7 million in seed funding.
I’ve always believed that success favors those willing to roll up their sleeves. When I was a teenager, I caddied for some of New York’s top financiers. I didn’t just carry their clubs—I absorbed their wisdom. Years later, those same men became my earliest investors. It just goes to show: if you stay humble, network at the right country clubs, and have the liquidity to weather early challenges, anything is possible.
After a grueling semester at Wharton, I knew I couldn’t settle for the traditional path. I wanted to innovate—to create something that combined productivity, purpose, and scalable unpaid labor. That’s how Strugglr was born.
There were difficult moments, of course. Times when the private jet needed repairs, or when early traction lagged. But I never lost sight of my vision—or my access to bridge financing from people who believed in me personally, if not the business model.
Today, Strugglr is thriving. And I want everyone reading this to know: no matter where you start—whether it’s a dorm room, a Hamptons guesthouse, or your grandfather’s trust portfolio—you can build something meaningful. You just have to believe. And, ideally, be extremely well connected.
